Bentley showcases its new logo and gives a sneak peek of an upcoming concept car

Bentley Motors has crafted an all-new revamped logo featuring ‘Winged B’ emblem, which will be featured in their all-new concept which is set to be introduced next week. This is the fifth revised logo of their Winged B in their 106-year heritage history. The new emblem is designed with a sharper and modern aesthetics, which reflects the future technology coming in their upcoming new generation cars. 

New Bentley Logo Design 

The new redesigned Bentley logo is the biggest evolution to the Winged B platform since its formation in 1919 and after undergoing a series of changes in 1931, the 1990s, and 2002. Their logo is designed locally by a team which is exclusively working under Bentley’s design director Robin Page. 

Visually, the new logo is more futuristic and angular from the previous design, and represents the vision of upcoming cars which will be crafted with pure excellence and futuristic technology by the luxury manufacturer. 

Wings: Robin Page also described the inspiration behind this new design as the wings in the previous logo were inspired by the wings of an owl, which is softer and more structured with extra highlights of feathers underneath. But the new logo looks more contrasting to a peregrine falcon which is designed to be sharper and edgier than before, with a more streamlined wing position which signifies performance and speed. 

Central B: The highlighted central B in the new logo gives a striking contrast to that of luxury watches. Thus the ‘B’ of the previous logo has been avoided in preference for a beveled glass element encircled by a more substantial chamfered metal band. 

The new logo also highlights the standalone branding of B (without the wings) on social media and other digital platforms, in order to ensure that the main logo is clearly recognizable, reflecting the significance of the brand by using B word to make their brand globally unique. 

New Bentley Concept Car

Thus apart from redesigning their iconic logo, Bentley is also working on their new-concept car and has teased the new concept. This upcoming new concept will be featuring the new Winged B emblem of the Bentley brand, thus marking a new modern design language for Bentley’s future cars, which also includes the manufacturer’s new electric vehicle. 

This EV will be largely similar to the “iconic Bentley of the past” However it is unspecified now as from which iconic Bentley the new EV will be taking inspiration from. The teaser video by Bentley also gave a glimpse of the new concept’s fascia, which houses striking illuminated X-shaped inserts incorporated by thick vertical LED strips placed at the middle. 

The new Winged B iconic logo of the brand is also seen here illuminated and covered with a trapezoidal black section which is presented at the top of these design inserts.