Vida Ubex and VXZ were revealed at EICMA 2025.

Hero’s electric subsidiary brand, Vida has introduced a variety of new concepts and upcoming projects at the EICMA 2025, along with the launch of VX2 in European markets. Vida has unveiled the Ubex concept, which is a city-focussed EV with supermoto inspired styling. The other concepts include Vida XYZ and Dirt.E MX7. 

Vida Concepts at EICMA 2025: What to Expect?

Vida Ubex: The most talked about concept at the Vida stall was the Ubex concept, derived from the word “Urbex”, which means urban exploration. The concept truly defines its name as it is developed according to the city needs and has a striking resemblance to the ‘SuperMoto-styled’ motorcycles. 

Vida has worked on enhancing the Ubex’s ride comfort, thus reigniting its supermoto attributes. 

Vida VXZ: Vida’s VXZ is developed with a joint partnership with Zero Motorcycles. Apart from this partnership, the company has not revealed any technical details regarding the VXZ concept. 

Dirt.E K3: Vida also displayed the Dirt.E K3 concept for the first time at the EICMA 2025. It is basically a children’s electric dirt bike which has taken inspiration from the earlier Acro concept. It is exclusively designed for riders between the ages of 4 to 10 as it also features an adjustable wheelbase and is all set to launch soon. The brand also presented the Dirt.E MX7 which is a full dirt bike built on a lightweight carbon-frame chassis. 

Vida Novus Sub-Brand: Apart from its two-wheeler lineup, Hero also introduced an exciting set of highly advanced mobility concepts powered under the Vida Novus sub-brand. Thus leading the portfolio is Nex 1, which is a clever backpack that converts smartly into a compact electric scooter. 

Then there is the Nex 2, which is a three-wheeler electric scooter that strikes a perfect balance between the stability of a trike and the agility of an urban commuter, reminiscent of scaled-down version of all-electric Piaggio MP3. 

Vida is also developing the Nex 3, which is basically a pint-sized electric city car that hints at Hero’s ambitions beyond two-wheels. On the other hand, the Vida VX2 is all set to launch in European markets, with pre-bookings already started and deliveries are scheduled to happen soon.